Award-winning Affiliate Marketing

We begin planning every strategy by a deep dive of all the available data. This will include analysing the market and your competitor’s activity, alongside a digital audit of your existing practices. This will unearth where the opportunities to improve are alongside any quick wins. We will then follow a Marketing Attribution approach to your customer personas, identifying every touchpoint of their journey so whatever their path to conversion is, we facilitate it happening.

The next stage will be building an affiliate system bespoke to you and your business’ needs. We’ll orchestrate the setup and launch, as well as manage any migration from your existing services. Partners will then be on-boarded, as well as setting up branding and creative guidelines that keep your identity integral at all times.

Our all-in-one platform enables us to consistently evaluate how the strategy is performing. We can oversee all affiliate networks, including influencer and partnership marketing and affiliate media buying, planning ahead with a marketing calendar that programmes the right activity at the right time.

The numbers always drive our approach, whatever we are working on. We’ll plunge deep into the data to forensically analyse your digital presence, creating a strategy to drive forward your brand proposition from every angle. We capitalise on several digital tools that harness big data and analytics for real-time changes, using business process automation software to deliver the changes as you sleep.

Building an affiliate database is a long-term process. To create a sustainable infrastructure that leverages all opportunities, we cherry-pick the best resources that lead to successful growth and long-term and well-performing partnerships. The breadth of affiliates is what makes this strategy so exciting, with bloggers, Instagram influencers and cashback and comparison sites among the internet content providers who can amplify your product. We’ll use our existing contacts and scour the internet for newer partners, constantly fine-tuning our approach so every relevant partner is available to you as they emerge.

We divide our affiliate database into essential groups to provide the best solutions. This enables control over cost management, budget and spend on affiliate commission and media buying, with each group split by either affiliate partner types, traffic sources, revenue and the performance they bring. You can adjust commission to affiliate groups on the types of placements they offer, rewarding them according to their tier, value of traffic, revenue in sales and performance.

We’ll manage your project from start to finish, including forecasting, media buying, reporting, planning and relationship management. A dedicated affiliate expert will utilise their expertise to leverage all the opportunities available to you, applying innovative techniques to uncover the most portable and rewarding relationships. 

We use an in-house all-in-one affiliate platform, so no outsourcing with hidden costs down the line. It enables full transparency of our payment structure, actions and strategy with a clear reporting system which breaks down the data into easy to digest insight. 

We’ll use the data to accurately update sales forecasts daily and weekly, with more extensive reviews at monthly and quarterly points. It’s a tried and tested process that brings results, data that we use to integrate efficient partner referral programs, develop fluid, long-term and well-performing partnerships and eliminate affiliates that can harm than profit.