Marketing Attribution Analysis
Get into the minds of your customers
Benefits of Marketing Attribution
- Customer ValueKnow the value of all new customers in comparison with the cost to acquire them. This will help you to target the most profitable customers and streamline your marketing campaigns.
- Customer InsightHave insight into factors such as what channels and conversion paths your customers prefer, as marketing attribution looks over all steps before conversions.
- Quantifying ROIEach step of the acquisition process is attributed a fixed value, simplifying the way you quantify your ROI.
- Streamlining CampaignsStreamline your marketing campaigns by using your budget efficiently. Our team provides detailed reports into what’s working and what isn’t, so that you can easily adapt to ever-changing customer needs.
Drive incremental value
- Offline Media EffectTesting and adjusting strategies for optimised online and offline media relationships.
- Sweet Spot FrequencyKnowing how many touches are needed per channel before customers move to the next steps.
- Channel Influence AccuracyInsight into the influence that early-stage customer touches have on your sales funnel.
- Time Lag to ConversionIdentifying the time dimension of each channel until closed sales.
Featured Case Studies
To create a visually striking website that showcases the unique appeal of each of the five attraction brands of The Blackpool Tower. Emphasis was on developing an enhanced user journey to drive ticket sales.