Find Your Identity
Cutting edge branding agency
Branding is much more complex than choosing a logo and a catchy strapline. You need to stand out from the crowd with compelling strategies while providing great UX for your audience.
Soap is a cutting-edge digital branding agency that can bring your brand to life online with a creative and insightful approach. 90% of consumers want and expect all brand channels to provide them with a consistent experience. Meeting their expectations will allow you to engage your target audience, nurture customer acquisitions, generate brand loyalty, and secure fantastic ROI. Reimagining your brand is a cooperation process; we’ll work closely with you wile providing insight into how your branding can help increase your conversions. We believe that if you get the corporate identity, branding, and logo perfected, you’ll connect emotionally with your audience, which will set you off on the right track to meet your KPIs and improve your conversion rate.
Reimagine Your Brand
understanding what motivates consumers
To achieve all your ambitious goals, we’ll take a look at your brand and industry to understand what motivates consumers in your market. We’ll take your project and pursue every possible avenue to ensure your brand gets the dynamic upgrade it deserves.
Business Goals and Personality
We take a deeper look at what makes your business tick and what you are wanting to achieve business wise. This can dictate a number of things when it comes to brand design - including the personality of your brand. Are you quirky? Or are you more corporate and serious?
Taking a look at what your competitors are using to brand themselves gives us a better idea of what works and what doesn’t in your industry. This way we can guarantee a better success rate than constantly trying and testing to get it right. Research is significantly quicker than trial and error.
Identifying the Market
Who are you marketing yourself to? What grabs your audience’s attention? What colours do they like? We ask all these questions - and more! - to build up the perfect persona for your brand. This allows us to appeal to them visually and psychologically.
Don’t mistake logo design for the whole branding process - it’s simply part of it. There are many visual elements that make up a great brand, and it’s important to ensure that they all follow the same theme.
Brand Design Strategy
Competitor research will help us to see who is well branded. We proceed to discover a key way to attract your target audience through the use of fonts, colour schemes, and logo trials – all of this develops an understanding of what pushes their buttons. This is branding in action: the formation of an actionable strategy.
- Ideas & DiscussionWe generate ideas over creative discussions. Key points include how your business sits within the economy, who your competitors are, the target demographic, and your ultimate business objectives.
- Sketching IdeasOpening ideas are taken and developed amongst our team. We’ll be in regular contact for feedback on where we’re heading. This allows us to build on what you have to say, all of which will lead to the final decision.
- Developing the ContentOnce we’ve removed the weak links we’ll begin with the final design, pushing it forward with our know-how to perfect your dynamic new identity.
- Finalising the ProjectA highly creative stage, this is where we’ll complete drafts such as print material, stationery, and web design. The end product? An outstanding new identity to showcase to the world.
Featured Case Studies
For 15 year’s money line has operated as both an on and offline as a social lender aimed as a not for profit charity to help those most in need in an industry where in some cases the opposite can be the case