Branding & Creative Design

In today's fast-paced digital landscape, you have a mere 2.6 seconds to captivate your audience and make a lasting first impression. This is where branding comes in - a carefully crafted and memorable identity that sets you apart from the competition and drives sales growth. At Soap, our talented designers specialize in transforming your business into a meaningful, recognisable, and respectable brand. We take pride in creating the perfect visual identity that goes beyond a simple logo refresh, aiming to capture the attention of your target audience and make a lasting impact.

Find Your Identity

Cutting edge branding agency

Branding is much more complex than choosing a logo and a catchy strapline. You need to stand out from the crowd with a compelling and consistent visual identity while providing great UX for your audience.

Soap is a cutting-edge digital branding agency that can bring your brand to life online with a creative and insightful approach. 90% of consumers want and expect all brand channels to provide them with a consistent experience. Meeting their expectations will allow you to engage your target audience, nurture customer acquisitions, generate brand loyalty, and secure fantastic ROI. Reimagining your brand is a cooperation process; we’ll work closely with you while providing insight into how your branding can help increase your conversions. We believe that if you get your corporate identity, branding, and logo perfected, you’ll connect emotionally with your audience, which will set you off on the right track to meet your KPIs and improve your conversion rate.

Reimagine Your Brand

understanding what motivates consumers

To achieve all your ambitious goals, we’ll take a look at your brand and industry to understand what motivates consumers in your market. We’ll take your project and pursue every possible avenue to ensure your brand gets the dynamic upgrade it deserves.

Business Goals and Personality

We take a deeper look at what makes your business tick and what objectives you are wanting to achieve for your business. This can dictate a number of things when it comes to brand design - including the personality of your brand. Are you quirky? Or are you more corporate and serious?

Competitor Analysis

Taking a look at what your competitors are using to brand themselves gives us a better idea of what works and what doesn’t in your industry. This way we can guarantee a better success rate than constantly trying and testing to get it right. Research is significantly quicker than trial and error.

Identifying the Market

Who are you marketing yourself to? What grabs your audience’s attention? What colours do they like? We ask all these questions and more to build up the perfect persona for your brand! This allows us to appeal to them visually and psychologically.

Visual Elements

Don’t mistake logo design for the whole branding process - it’s simply part of it. There are many visual elements that make up a great brand, and it’s important to ensure that they all follow the same theme.

Brand Design Strategy

Actionable Research

After gaining valuable user insights, competitor research will help us to find the brands standing out from the crowd and establish your positioning. Our designers can then begin to put together brand concepts, considering the use of fonts, colour schemes, logos and messaging to ultimately create robust brand guidelines to take into the future. Our creative support doesn’t finish there – after you’ve fallen in love with your new identity, we can support you with the rollout of all design collateral – signage, stationary, digital assets, website design and more.

Ideas & DiscussionWe generate ideas over creative discussions. Key points include how your business sits within the economy, who your competitors are, the target demographic, and your ultimate business objectives.
Sketching IdeasOpening ideas are taken and developed amongst our team. We’ll be in regular contact for feedback on where we’re heading. This allows us to build on what you have to say, all of which will lead to the final decision.
Developing the ContentOnce we’ve removed the weak links we’ll begin with the final design, pushing it forward with our know-how to perfect your dynamic new identity.
Finalising the ProjectA highly creative stage, this is where we’ll complete drafts such as print material, stationery, and web design. The end product? An outstanding new identity to showcase to the world.

Branding Clients

Featured Case Studies

For 15 year’s money line has operated as both an on and offline as a social lender aimed as a not for profit charity to help those most in need in an industry where in some cases the opposite can be the case

In an aggressive marketspace and saturated marketplace it was important to evolve the brand visually into something that really stood out, something its customers would remember and attribute a real strong memory to customers.

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Strategy-Driven Branding Services

Kickstart a New Era of Success

Everything we do has a business objective and a brilliant finish. The result is more brand than bland.

Get Your Free Consultation

Our leading design team are brimming with creative innovation and thrive on new and exciting projects. Get in touch to see how we can elevate your next project.

1
Optimise Brand PersonalityCast our creative eye over your current branding and assets, and understand how we can help you dominate your industry with flair.
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Re-imagine and RevolutioniseWorking with your guidelines and vision, or creating them anew, we’ll incorporate our extensive experience to help evolve your brand to the next level.
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Mapping Your StrategyCompile our key insights to realign your branding and creative strategies to fit perfectly into your overall vision and maximise your presence.