Research & Planning
Understanding your business is at the heart of how we work. By knowing your objectives we can delve into market research to create thorough reports and analytics that scope out your market.
Our research provides the foundation for our web design, development, marketing, and SEO. With thorough preparation Competitor Analysis: We set out to see how your competitors solve similar problems, assess landscapes, and define USPs. Data Analysis: Market reports and analytics discover the current state of your website, identifying areas of potential improvement. User Feedback: We’ll speak to your customer service team for insights; if you don’t have one, we’ll look through surveys or support emails. User Personas: Creating identities for user groups we want to target allows us to tailor an experience that meets their needs. Technical Scoping: We scope out the project, whether it’s bespoke software or using an existing open source CMS/eCommerce platform.