Alongside scaling your brand visibility with prospecting activity, we also want to engage users who have interacted with your brand previously – after all these are warmer leads. We retarget users who have engaged with your ads or viewed and interacted with your website to ensure they don’t bleed out of the sales funnel. This is significantly more beneficial than performing prospecting alone, as it creates a catchment touchpoint.Â
For example, a user who has visited your website may have added something to their cart or interacted with a specific product or service, but then changed their mind and bounced instead of going through with the purchase.Â
Remarketing essentially gives you a second bite of the cherry, allowing you to show advertisements of your products and services to these people, enticing them to revisit your website and convert.
Additionally, from a business-to-business perspective where there are multiple decision-makers involved in the sales process, remarketing also ensures your brand stays at the forefront of their minds. This is extremely important because it encourages brand recall when the decision stage is pending.Â
Our expert team can do this using a variety of methods, including video remarketing, RLSA (Remarketing Lists for Search Ads), and dynamic retargeting.