Reach the Right People at the Right Time, Every Time
Re-establish a connection
Approximately 72% of online shoppers tend to abandon shopping carts, and only a small 8% return to complete their purchase without targeted ads. Through a wide variety of techniques, such as promo codes and time-sensitive offers, we can accurately target those visitors who placed products in their online basket on your site and then abandoned the transaction. This aims to encourage a user to return to your site and complete a purchase.
The question is - how can you improve the return customer rate to increase your conversions? Reaching your audience using the products which they showed interest in while browsing your website provides them with a more personal advert. This translates to 26% of returning customers that complete their shopping cart purchases when retargeted ads are used.
Long Sale Cycles
Working in a B2B industry, you will be used to a longer path to purchase. We understand that extra time is needed for these business decisions. We can use remarketing to help your audience make small, positive decisions along the buyer journey instead of pushing for a direct sale outright. Guiding your audience through the stages of (1) visiting the homepage, (2) browsing category, (3) viewing product, (4) adding to cart and (5) buying can, over time, translate to a conversion rate almost 150% higher for your business.
Audience Segmentation for Remarketing
Different pages on your website will have a different value. For example, visitors adding items to the shopping cart but abandoning it are more valuable in remarketing campaigns than visitors who land on your homepage and bounce. Segmenting your traffic allows for a high-value audience targeting. Factors such as time on site, number of visits and specific visited pages allow us to target customers with a higher chance of conversion.
Remarketing Campaigns for Existing Customers
At Soap we provide a holistic approach to remarketing campaigns, which include targeting your existing customers. Approximately 80% of your business’ revenue will originate from 20% of your customers. Returning customers are often advocates for your business, adding between 20% to 50% of buying decisions through word of mouth. And your returning customers will spend around 67% more in purchases than new customers, which makes them a valuable audience to keep in mind.
Knowing How to Balance Remarketing
Our expertise extends to providing balanced remarketing campaigns. Continuing to show the same audience the same ads over and over isn’t the best way to spend your money. Through our PPC team’s experience with Google Ads, Bing Ads, Twitter Ads and Facebook Business, we ensure that your money is well spent in valuable campaigns.
Retargeting & Remarketing Made Simple
Featured Case Studies
Having invested over £15m in the park since 2011, and with the opening of Nickelodeon Land and the world's first Wallace & Gromit themed ride, Blackpool Pleasure Beach turned its focus to developing a world class website and digital marketing strategy.
This new website has delivered great results in improving brand awareness for our Thrill Seeker and Family audiences and has also increased e-commerce conversions significantly.
Robert Owen | Director of Marketing, Sales & PR
Get Your Free Consultation
Whether you’re looking to level up your remarketing strategy, or are considering partnering with an agency for the first time, we can answer your questions and help guide you in the right direction.
- 1Adapt Your ApproachDiscuss your current remarketing strategy, and find the golden nuggets of opportunity to reach the right people, more regularly.
- 2Stay on the Cutting EdgeDiscover the latest and greatest tactics in remarketing that you may not be leveraging, and see how they could leave your competitors in the dust.
- 3Upscale Your PotentialGet your free PPC audit that shows how remarketing best fits into a wider advertising campaign, and uncover how our technology and methodology can scale your business’ ROI.