Local SEO Agency

SEO is all about optimising your website to rank higher on Google, Bing, and other search engines. Local SEO takes that principle a step further by focusing on optimising your online presence to show up in location-based searches. If you’ve got a brick-and-mortar business - like a dentist, estate agents or restaurant that operates in a specific location - local SEO is absolutely essential. Why? Well, when someone in your area searches for what you offer with a location qualifier (e.g. estate agents in Manchester), you want your business to appear on the results page.

What is Local SEO?

Local SEO is all about increasing your online visibility for those who may be searching for your service in their geographic area or who mention a specific location in their search. If you’re a local business, you need to optimise your online presence to make it clear to search engines, like Google, that you’re a locally-relevant business.
For any business that serves or sells to a local geographic area, nailing local SEO is crucial because the majority of searches nowadays have local intent behind them. People consistently use search engines to find businesses and services near their current location. When someone searches for something like “dentists in Preston” or “plumbers in Manchester” they expect to see the most relevant local businesses at the top of their search results. This is where optimising for Local SEO comes in.   Effective Local SEO helps businesses to:
  • Get discovered easily by nearby consumers who are actively looking for their services/products.
  • Stand out from non-local competitors in the area.
  • Build a better online presence and reputation as a well-known local business.
  • Drive more traffic to your website and to your front door!
  • Stronger bond with local consumers 
Local SEO is beneficial for both small businesses and bigger brands that operate in multiple locations, so if you haven’t gotten your local SEO ducks in a row yet, it’s time to get quacking! Decent local rankings can seriously move the needle for foot traffic and sales, helping you to drive some serious ROI.

Unlock New Customer Streams With Our Local SEO Services

With our data-driven local SEO strategies, you’ll finally start to dominate those high-value, location-based searches that are happening every second on Google.
Our local SEO services utilise tactics that will put your business front and centre when nearby customers search for what you offer. No more wondering why a local competitor keeps popping up ahead of you in the local search results; our experts obsessively monitor changes to Google’s local algorithms and the latest local ranking factors to keep your visibility dialled in.

Local SEO Audit & Analysis

First, we’ll evaluate every aspect of your online presence from a local perspective to understand where you currently stand. This ranges from website optimisation for your chosen locations to assessing the performance of your Google Business profile listing, online reviews and ratings, and more.

Google My Business Optimisation

This free listing is a make-or-break factor in how you appear in Google’s local results and Maps. Bing also has its own equivalent, which needs to be optimised too. We’ll ensure your listings are fully complete, with accurate names, addresses, phone details, consistent business categories, an enticing business description, detailed product and service lists, high-quality photos, and more. We’ll also set you up to leverage advanced features like Google Posts, Q&A, messaging, and insights tracking.

Targeted Keyword Research

The backbone of any effective local SEO campaign is thorough, localised keyword research. We’ll identify the high-value, high-conversion keywords that offer the best opportunities to increase visibility for location-based searches.

On-Page Optimisation

The next step is to strategically optimise your website’s pages and content. We’ll clean up key on-site elements like title tags, meta descriptions, header tags, image optimisation, internal linking, schema markup for local business data, and more.

Local SEO Content Strategy

One of the most powerful ways to boost local SEO is through smart content creation. This involves developing localised service pages, location landing pages, guides, area-specific blogs and other locally-relevant content that’s tailored to each specific city, town, or community you serve.

Local SEO Checklist & Tools

As a local SEO agency, we have long-standing partnerships with various leading SEO technology providers, so we can throw the weight of some of the most advanced tools available behind your local SEO campaign. This allows us to deliver exceptional results by making sure that every aspect of your local SEO strategy is as finely-honed as possible. When you partner with Soap Media, you benefit from this cutting-edge technology as a standard part of our local SEO service, ensuring your business stays visible whenever somebody carries out a location-based search.
Running a successful local SEO campaign involves checking quite a few boxes. 
  • Claim and optimise your Google Business Profile (and the equivalents on other search engines) with complete details, categories, images, and more.
  • Build out location-specific landing pages for each city/area you serve.
  • Ensure NAP (name, address, phone) consistency across all online listings/citations.
  • Optimise on-page elements like titles, meta descriptions and headers for local keywords.
  • Leverage Schema markup to highlight your local business data.
  • Encourage and respond to customer reviews on search engines.
  • Get listed and build citations on authoritative local business directories.
Our experts use many Local SEO tools to guide your strategy, including:
  • Screaming Frog SEO Spider to crawl your site and audit local SEO issues.
  • Google Search Console to view your search performance, submit sitemaps and test live URLs.
  • Google Business profile manager to update and optimise your local listings.
  • Various keyword analysis tools to research high-value local keywords to target.
  • Heat Mapping tools to analyse how your website visitors engage with your content.
  • Local rank trackers to monitor your rankings in specific areas

Our Client Successes

Featured Case Studies


The AA is the UK's most trusted brand. When it turned to us to launch a new mobile tyre fitting service, we dug deep with our research.

In a hotly contested industry, the AA needed to launch its new project to immediately challenge its main rivals. It wanted to take control of the market, so by understanding the tactics of its leading competitors we were able to help the company launch its service and be immediately effective. As the mobile tyre fitting sector caters for a wide range of customers, it was important for us to establish the different user personas which would be using the service. This market research helped us to determine the specific journeys users would be taking through the site, ensuring the sales funnel was clearly defined.

Soap Media’s bespoke eCommerce site is an impeccably designed platform which provides a strong user experience and a modern design

Dave Jones | IT Manager


Get Your Consultation


  • 1
    Plan your Local SEO StrategyWe start by considering your current local online presence and overall local SEO goals, while conducting a brief audit to identify prime opportunities in your specific markets. This lays the groundwork for a customised local strategy.
  • 2
    Discover New Local insightsYou'll receive an in-depth local SEO audit and a localised content strategy with link building tactics to grow your online authority and dominate local rankings.
  • 3
    Boost Local PerformanceWe’ll uncover the quick wins like Google Business Profile optimisation and consistent citation building that can give you an immediate local visibility boost.

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Local SEO FAQ’s

What is Local SEO and why is it important for my business?

Local SEO ensures that your business appears in local search results when potential customers are looking for products or services in their area. If you are a brick and mortar business, it can help to drive foot traffic to your physical store locations and increase visibility among local consumers.

How does Local SEO differ from traditional SEO?

While traditional SEO focuses on improving a website’s visibility on a national or global scale, local SEO targets specific geographic locations. In local SEO you can optimise your business listings, local citations and reviews to improve your visibility in local search results. Additionally, local SEO strategies often involve targeting location-based keywords and optimising for “near me” searches, making it more relevant for businesses with physical locations.

What is the significance of Google My Business for Local SEO?

Google My Business (GMB) is a free tool provided by Google that allows businesses to manage their online presence across Google Search and Maps. It provides important information about your business such as your address, phone number, business hours and customer reviews. If your GMB profile is optimised, it can significantly improve your visibility in local search results and attract more customers to your business.

What factors influence local search rankings?

There are a few factors that can affect your local search rankings; these can include the consistency and accuracy of your business’s name, address and phone number. Additionally, customer reviews and ratings, and the use of relevant local keywords in your website content are important. Backlinks from local websites and your overall online presence and engagement on social media also play a huge role.

Do you offer ongoing maintenance and monitoring for local SEO campaigns?

Yes! Our services include regular updates to your business listings, continuous optimisation of your Google My Business profile, and ongoing management of customer reviews. We also track and analyse your local search performance, making necessary adjustments to keep your business visible and competitive in local search results. Our goal is to ensure your Local SEO strategy remains effective and can be adapted when necessary in line with Google algorithms or market trends.

Can you help businesses with multiple locations to optimise their local search presence?

Absolutely. We tailor our strategies to ensure each location is accurately represented and easily discoverable in local search results. This includes creating and managing individual Google My Business profiles for each location, ensuring consistent NAP (name, address, phone number) information across all online directories, and developing location-specific content.

What We Could Do For You
If you'd like help with your digital marketing and our work on this project has inspired you, why not get in touch with us to discuss your plans: