Creative Disruption
![MoneySuperMarket Email](https://api.soapmedia.co.uk/app/uploads/2018/09/MoneySuperMarket-Email-793x1024.png)
Outside of the marketing automation cycle, MSM wanted to create a series of one-off disruptive creative emails to re-introduce the brand at certain stages. Soap came up with various ideas of which the most engaged was our idea about triggering an emotive responsive through jokes.