We’re delighted to announce a huge milestone in the history of Soap. The Drum, arguably the definitive authority in our industry, has identified us as the UK’s number one agency for client satisfaction.
Each year the biggest marketing website in Europe analyses the finest companies and campaigns, profiling the best work across our industry. They’ve revealed the businesses that have delivered the highest client satisfaction in 2020. We went up against every agency in the land and came out on the top spot!
The Drum conducted an extensive survey with businesses up and down the country, collating the responses to score every agency with a ranking. After being assessed on a multitude of criteria, such as “value for money, quality of work and whether they would recommend their agency to other marketers”, we’re elated to be announced as the UK’s number one.
This is a phenomenal achievement for Soap as it underlines our performance on the metric we care about the most – client happiness. It’s impossible to achieve unless every facet of your value offering is on point, including communication, strategy, performance and growth. Whatever sector you operate in, keeping your customers delighted is the unifying metric of any elite business, and it’s been integral to what we do since we started.
Our mission has always been to go above and beyond for our partners. We invest a considerable amount of time and effort in becoming an essential component of their business. By doing so, we adopt our role as an extension of the internal teams, rather than an external agency. It’s an approach that has continued to deliver outstanding results for everyone we work with, and we’re thrilled it’s led to recognition on such a fantastic scale.
Winning this award in any year would be a spectacular achievement, but doing so during a global pandemic makes it all the more special. Everyone is aware of how difficult the past 12 months have been for businesses. No company had the upper hand in the unprecedented market conditions, with everyone entering uncharted territory.
We held our core values as tight as ever, as we doubled down on our belief in the way we work. This philosophy of close collaboration with partners, at a point when they needed it more than ever, proved crucial in helping them navigate the challenges brought on by the pandemic. We’re delighted they chose to acknowledge our efforts and, consequently, for that to be underlined by The Drum.
As part of The Drum’s coverage for their UK digital agency census, our CEO Markerle Davis wrote a thought piece detailing The key to keeping client relationships strong in the pandemic. The article explains exactly how we deliver outstanding results for our partners and how the conditions brought on by the pandemic shifted our approach. We also contributed our thoughts to a broader report on The Drum, which asked What makes a good agency partner in a pandemic?
We’ll continue to apply this award-winning attitude across the full spectrum of digital marketing disciplines. If you want to discuss how we can apply this way of working for your business, contact the UK’s number one agency today.