" />Top Ten Predictions for Online Marketing in 2010
According to a survey conducted by Penn Schoen & Berland Associates and LinkShare in March 2009, 81% of the respondents prefer to research online before making a purchase. Moreover, 92% showed more confidence in the information provided online than in that offered by sales people in brick and mortar shops. This underlines the importance of online marketing. The top ten predictions for online marketing are:
What Are Good Open/Click Through Rates For Email?
In email marketing, data related to open rates and click rates can prove to be extremely useful. There is a huge difference in the percentage of marketing emails opened and clicked among various industries. Hence, when one is establishing goals or making a decision regarding an email marketing campaign, benchmark data could play a significant role. Such data could also prove critical in tracking performance and for expectation setting.
