pay per click account management

At Soap we manage our clients pay per click accounts meticulously around the clock, always focused on the fundamental goals of any paid search marketing campaign...
A generous return on advertising spend.

Every member of staff at Soap Media who carries out work on pay per click management campaigns is a Google Advertising Professional. Our most experienced members have been involved in managing campaigns on the major Pay per Click search engines since 2001.

How does Pay per Click work?

Keyword Selection

Internet consumers enter words and phrases into a search engine in order to locate the products or services they are interested in. All major search engines can provide detailed, accurate information to advertisers about which relevant words and phrases are most used by consumers looking for a particular product or service. Taking this important data into account, we at Soap Media work with you, the client, to select a set of keywords associated with the products or services you sell.

Pay per Click then involves you bidding against your competitors for prime placement in the search engine results generated by internet consumers entering words that are part of your chosen keyword portfolio. The higher your bid in relation to others, the higher the link to your site appears in the search results.

Deciding on a budget

So, each person who is driven to your website as a result of your Pay per Click marketing is a new customer actively looking for what you have to offer. The great thing about Pay per Click is that you only pay the price you have bid for your place on the search engine results page after the customer clicks the link to your website: If the customer doesn't click-through to you, you don't pay.

The starting price for keyword bids is 5p. Keyword prices fluctuate (in increments of 1p) depending on how much your competition is willing to bid to be higher in the results for a given keyword. You, the client, must work out how much you can afford for each successful keyword bid – essentially how much you are willing to pay for each new customer. We at Soap Media can provide expert advice on how many searches your business can expect, how much your competitors are bidding for specific keywords and how to get a sense of your monthly costs.

Pay per Click Bid Management

Correctly handled, Pay per Click is a highly effective, targeted marketing tool with a great return on investment. Expert pay per click management, as provided by Soap Media, Preston, Lancashire will ensure you achieve the desired results from your pay per click campaign.

Why campaign management?

As internet traffic fluctuates from day to day, hour to hour, so do the keyword bid prices placed by your smartest competitors, who know that in times of high traffic it really pays to be top of the SERPs.

Due to these inevitable peaks and troughs in desirable internet traffic and in the intensity of the competition against your specific keyword bids, keeping proper control of your marketing budget and getting a good return on your investment can be very difficult to manage alone. We at Soap Media can ensure that you always stay on top of your competitors and always achieve the best possible return on your precious marketing funds. We do this by constantly monitoring and evaluating your Pay per Click marketing campaign around the clock, making necessary changes to bid prices, keywords and advert creative on your behalf at the exact time they are most beneficial to your business.

Never pay over the odds...

Lone companies bidding at prices much higher than the norm – either to ensure the absolute pole position on the SERP, or, more frequently, due to a lack of good Pay per Click management can lead to considerable price gaps between competitors' bids.

As your bid need only be 1p more than the closest bid to win the higher position on the SERP, it makes good financial sense to bid slightly over the lower of two bids placed by your competitors and still achieve a premium position on the SERP, than it does to try to out-bid the lone competitor who is paying way over the odds in a fight for the absolute top spot.

Stay one step ahead…

This intelligent approach to ppc bid management, as practiced by Soap Media, will maximise the efficiency of your marketing budget and make this medium a low-cost acquisition and branding tool for your online business. Soap Media instantly implement this type of strategic bidding in response to changes in market climate through expert use of highly sophisticated bid management software, which works hand in hand with all major Pay per Click search engines: operating this way could save you as much as 85% of your overall bid cost.

Give your company a competitive advantage in this marketplace by getting in touch with one of our consultants today.

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More Information

• Save time and drive traffic

  Managing a Pay per Click campaign can be a costly and time consuming task

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  Save time and drive traffic

  • Management of your campaign saves your time maintaining and monitoring your keyword bids.
  • It can save up to 85% of ppc bid costs by eliminating bid gaps and preventing you from overpaying for clicks.
  • Stay on top of your competitors.
  • Keyword bid adjustments are done every hour.
  • Maintain your desired position to get more traffic to your web site.
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• Save up to 85% on bid costs

  Advertisers have wasted thousands failing to close bid gaps and overpaying for bids.

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  Save up to 85% on bid costs

  Soap uses an algorithm to monitor bid gaps, preventing you from paying more money than is necessary. Lone companies bidding at prices much higher than the norm – either to ensure the absolute pole position or, more frequently, due to a lack of good pay per click management - can lead to considerable price gaps between competitors' bids.

  As your bid need only be 1p more than the closest bid to win the higher position on the search engine results page, it makes good financial sense to bid slightly over the lower of two bids placed by your competitors and still achieve a premium position on the SERP, than it does to try to out-bid the lone competitor who is paying way over the odds in a fight for the absolute top spot.

  Since advertisers change their bid prices regularly, the bid gaps and positions will also be changed frequently. In order to maintain your positions and achieve the lowest bid price we monitor this every hour. This intelligent approach to bidding ensures that competitors cannot 'ramp' your bid cost by raising their bid to 1p below your bid during a price slump.

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• Smart Bidding for Google

  Google Adwords works differently to other pay per click search engines such as Yahoo Search Marketing and Miva.

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  Smart Bidding for Google

  With Google you are not in control of the position of you ad and unlike the others you cannot specify your keyword positions. At Soap we use an intelligent bidding algorithm that works with Google Adwords so we are able to maintain the highest position possible whilst keeping your cost per click lower.

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• Competitor Burn

  Cost your competitor more money while maintaining your position at the lowest possible price.

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  Competitor Burn

  Unless there is an absolute position you specify we will not always bid to your desired position if the cost difference between two places e.g. 1 and 2 is too great. Instead we will bid to the nearest best value position where clicks will cost your competitors more money.

  Here's how it works:

  As an example if your target position is #1, instead of bidding to the target position, we will first check if there is a large bid gap between #1 and #2. If the bid gap between #1 and #2 is for example 0.30p it may be smaller than a 'Preserve Value' which could be set to 0.50p, if this is the case we will move you to #1 position. If however the bid gap is 0.90p (more than the preserve) it may not be worth beating your competitor for the #1 spot because the bid gap is too large and in this case we will bid the same value and go into #2 position costing them the maximum price for a click whilst you will only pay 0.01p over #3 position.

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• Comprehensive Reporting

  Get a detailed summary of your Pay per Click activity every month.

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  Comprehensive Reporting

  Get comprehensive monthly reports on your keywords, bidding cost, bid position and current bids for each keyword in HTML, Plain Text and MS-Excel Formats.

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• Why use Soap?

  We don't charge to reguarly update your bids and deal directly with the search engines.

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  Why use Soap?

  Unlike other cost per click management companies Soap Media do not charge to regularly update your bids nor do we rely on a third party service. This can help to save you substantial amounts on the cost of your bids and the management of your campaign. Instead we charge a percentage of your overall monthly spend, which will be noticeably less than that of other companies management fees.

  The need to update your bids regularly is paramount to prevent your bid price from being unnecessarily high which can result in your budget being burned quickly.

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