Search Engine Optimisation

Nearly all online consumers find products and services they are seeking through a search engine or directory. Whether that is Google, MSN, Yahoo or any of the available search indexes, it is of paramount importance that your website is found in the top results for keywords related to your offering.

Search engine optimisation is the preparation of website pages and involves a number of factors, including page layout, URL structure and strategic positioning of keywords in the content. Your website should be designed, written and coded with the keywords and phrases most likely to be used by your target audience, so when a search engine spider reads over your web pages it lists your site under search terms relevant to your business.

Professional Search Engine Optimisation Services

Architectural Optimisation
Once we have run an initial SEO report to see where your site ranks in the search engines and what sites links back to you we will evaluate how search engine spider friendly your site is. Understanding technical issues that may affect the ability of search engine spiders to crawl and index your sites content is essential before any search engine optimisation work takes place.

This will include testing:

• Website Load Time and HTML Validation
• Server set-up, hosting and domain Issues
• Browser Compatibility and Resolution
• Template / URL Optimisation

Choosing Keywords
Getting the perfect mix of keywords for your web pages is a tricky process. Sometimes using the most obvious keywords is not the best solution. A balance between broad and specific terms is essential. Too broad, and you’ll be competing against too many other sites, too specific and you could miss your customers. Soap Media will research and understand the best terms for reaching your target market specifically for each page on your site.

Competitor Analysis
As part of our expert SEO service will study the sites of all your competitors who have high search engine rankings and find out the keywords for which they are ranked and what factors influence their rankings. We then analyse your pages and recreate them based on the keywords we have researched equipped with the knowledge of what needs to be done to rank high in the search engines.

Content Optimisation
This involves copywriting text within your site in such a way that it becomes search engine friendly while remaining appealing to the user. Keywords relevant to each of your website pages are optimised within the text so that your site ranks high for those terms when search engines crawl your site.

Products Feeds & RSS
Making your websites content easily available by using both news and product feeds allows subscribers and search engines to be alerted to new products and offers from your site without having to visit. This can also be useful to have any new content quickly indexed.

Establishing High Rankings
Once the content of you website is fully optimised the next step is to build you websites credibility. This can be achieved in many different ways some of which are link building, social media optimisation and press release distribution.

SEO Company Analysis Service

We will regularly asses the position each page of your site has achieved on the search engines along with information provided by your website analytics and paid search marketing reports to see where improvements can be made. At the end of each month we will provide an extensive report that details increased search engine exposure and your company’s market share in relation to your competitors. The report we provide will summarise the following:

• Visibility across all major search engines
• Web site study
• Competition analysis
• Directory submissions
• Article directory submissions
• Back link creation

A spreadsheet containing the linkage achieved for you site along with additional information that details the value and relevance of the links.

Why Use Soap?

Soap is a professional search engine optimisation (seo) company that employs only ethical ranking methods to ensure you website is not banned or removed from the search index. We ensure that you rank highly for as many high traffic, relevant and niche search terms as possible and monitor changes in key search engine algorithms on a daily basis so our client’s websites are kept up to date with the latest changes in the ranking criteria.

Our technical experience of designing usable, optimised websites and managing search marketing is more than 10 years.

Related Statistics

• 62% of users click on links found on the first page of search results. Overall, 90% of users will click on links found in the first three pages of search results.
  Source: Jupiter Research
• 45% of all searchers use phrases of three or more words when they search.
  Source: OneStat.com
• 58% of Google searchers also visited at least one of the other top two search engines, Yahoo! and MSN Search.
  Source: Nielsen//NetRatings