Wider business decisions
It's the Age of Discovery
Market & Industry Research
Our market research provides insights to power you to new levels of success. Through highly revealing qualitative and quantitative reports, we’ll show you accurate and relevant research based on your market and its trends.
We’ll analyse what your competitors are doing and what’s working for them. Knowing the ins-and-outs of your industry can set the foundation for major business improvements, and be the basis for successful new marketing campaigns.
Renowned Research Tools
Soap uses industry heavyweights to get unparalleled access to data which matters to you. We take advantage of a range of tools including Formisimo and Moz to discover advanced metrics through unique forms and detailed analytical tools, whilst Hitwise and Trend tools provides all important feedback on your market.
Search Engine Optimisation
We’ll perform keyword research, consumer insight, competitor market research, on and off site content development, site coding, and numerous other SEO friendly market research. It’s all about getting to know your industry so you can adapt your website for those all-important SERPs.
Get an understanding of your market. Ask relevant questions to your field and get clued up on how to direct your services to consumers. Consumer surveys provide information from your audience – learn directly from your demographic about changes you could make.
Customer & Client Analysis
We’ll talk to customers and clients for direct insight into your industry. Added to this, we’ll research consumer behaviour through a usability study of your site. We’ll discover what’s popular so you can develop on this interest.
You may already have a target demographic in mind for your business, but we delve a little deeper and take a look at your target market on a more national level to give a better indication of your ideal potential customer.
Once your audience demographic has been established, it’s time to look a little closer at the wider aspects of what they like in order to target them effectively. As a high end brand, for example, you won’t want to be targeting people who prefer to shop at budget discount stores.
Why do your target audience buy? What is it that your brand needs to make your audience choose you? We look into the demands of your market and help you determine your competitive edge.
Featured Case Studies
Most recognisable for their “epic” brand strap-line and award-winning tv ads, MSM came to Soap to help unify their email communications to their customer base.
Research Can Achieve Big Things
Get Your Research Strategy
ARM YOURSELF WITH THE INSIGHTS TO STAY AHEAD OF YOUR COMPETITORS AND ESCALATE YOUR GROWTH CURVE.
- 1Uncover Your CompetitorsWe’ll deliver a range of reports and data-driven analytics observations to show you exactly where you’re at, where your competitors are, and where you could reach.
- 2Fine-Tune Your ApproachBuilding upon expert insights from the latest market-analysis tools, we’ll strategise a new framework that maps out significant improvements to your marketing activity.
- 3Reverse-Engineer Their ResultsTurn your competitors’ secrets against them, and gain the ultimate advantage by not only doing what they’re doing, but by chiselling into brand new niches.