Book The Right Influencers
It's Who You Know
Identify Influencers To Boost Your Brand
Finding The Perfect Fit
Audit & Objectives
Before we even start looking for your ideal influencer, we take a look at what your business needs and objectives are. In order to match your requirements to that of the influencer, we need to gain a better understanding of your brand.
We’re not looking to steal the influencers that your competitors have just to see how they are conducting their influencer marketing strategy and whether it’s working for them or not. We can learn from their successes and mistakes to target better-suited influencers for your campaign.
Who are you ultimately wanting to target with your influencer strategy? By creating personas, we’re able to determine the likes and motivations of your typical audience, making it easier for us to hone in on the influencers within that particular audience demographic.
Contacting the Influencers
Once we know what you’re looking for and which audience you’re looking to attract, it’s time to look for influencers who fit the bill. We reach out on your behalf to influencers who fit your requirements the most. From negotiating terms and planning, we’ll handle all communication.
When everything is agreed with between your brand and the influencer, it’s time to implement the strategy. This means supporting the influencer with anything they need in order to promote your product or service on your behalf.
After the campaign is complete, we will report on the results. Should the campaign be planned over several months, we will check in every now and then to ensure that results are being achieved and make amendments where necessary to ensure maximum exposure.
Creativity With Data-led Innovation
- ReachThe influencers’ ability to reach a large audience or segmented audience with the desired message.
- RelevanceWe always take into consideration the strength of connection that influencers have with industries, brands, or topics.
- ResonanceThis factor is extremely important, as it translates into the ability that influencers have to be heard and to drive in audiences the desired behaviour.
Featured Case Studies
Most recognisable for their “epic” brand strap-line and award-winning tv ads, MSM came to Soap to help unify their email communications to their customer base.
Get Your Free Consultation
Whether you’re evaluating new agencies to better connect you with a wider portfolio of thought-leaders, or looking for a partner for the very first time, we can pioneer your strategy.
- 1Assess Your ApproachHave your ideas evaluated by one of our experts to ascertain whether influencer marketing could work for your business.
- 2Uncover Your OpportunitiesDiscover how Soap approaches outreach and the acquisition of key partners; who can help to take your brand’s profile to the next level.
- 3Ask Your QuestionsExplore data-led options to really get your business out there, and have any additional questions you may have answered.