Book The Right Influencers
It's Who You Know
Like a lot of things in life, it’s not necessarily what you know, but who you know. With almost 50% of internet users following a celebrity or an influencer, we know just how important of word of mouth is. Our expertise is here to help you get the recognition your brand deserves and to get word of your product out there.
We’ve worked with some of the biggest household brands in the UK, so we’re not afraid of getting stuck in with the big dogs. Taking a data-led approach, we only work with the influencers that we know will make a difference to your product and deliver real results. Influencer marketing can give 11 times more ROI than traditional advertising – so it’s no wonder that it has become so popular!
Identify Influencers To Boost Your Brand
Finding The Perfect Fit
Finding the perfect influencer takes more than just one email. It’s a process of striking up a relationship on behalf of your brand and ensuring that the influencer is the perfect fit for what your business is trying to achieve. The market is estimated to be worth approximately $10 billion by 2020 as more companies realise the value behind influencer marketing.
In order to start the influencer marketing strategy ball rolling, we follow these steps:
Audit & Objectives
Before we even start looking for your ideal influencer, we take a look at what your business needs and objectives are. In order to match your requirements to that of the influencer, we need to gain a better understanding of your brand.
We’re not looking to steal the influencers that your competitors have just to see how they are conducting their influencer marketing strategy and whether it’s working for them or not. We can learn from their successes and mistakes to target better-suited influencers for your campaign.
Who are you ultimately wanting to target with your influencer strategy? By creating personas, we’re able to determine the likes and motivations of your typical audience, making it easier for us to hone in on the influencers within that particular audience demographic.
Contacting the Influencers
Once we know what you’re looking for and which audience you’re looking to attract, it’s time to look for influencers who fit the bill. We reach out on your behalf to influencers who fit your requirements the most. From negotiating terms and planning, we’ll handle all communication.
When everything is agreed with between your brand and the influencer, it’s time to implement the strategy. This means supporting the influencer with anything they need in order to promote your product or service on your behalf.
After the campaign is complete, we will report on the results. Should the campaign be planned over several months, we will check in every now and then to ensure that results are being achieved and make amendments where necessary to ensure maximum exposure.
Creativity With Data-led Innovation
Combining creativity with data-led innovation, the Soap approach to influencer marketing delivers real, tangible results that can push your brand further and bolster your bottom line.
Combining creativity with data-led innovation, the Soap approach to influencer marketing delivers real, tangible results that can push your brand further and bolster your bottom line. We don’t just jump onto trends without thoroughly researching them to make sure that they really will benefit your business – there’s no “hoping for the best” mentality here!
However, that doesn’t mean we’re not up for trying something new if we think it’ll work well for your brand. We want you to stay on top of your game, and we’ll do everything we can to help you get there. We contact influencers on your behalf, taking three vital factors into consideration:
- ReachThe influencers’ ability to reach a large audience or segmented audience with the desired message.
- RelevanceWe always take into consideration the strength of connection that influencers have with industries, brands, or topics.
- ResonanceThis factor is extremely important, as it translates into the ability that influencers have to be heard and to drive in audiences the desired behaviour.
Featured Case Studies
Most recognisable for their “epic” brand strap-line and award-winning tv ads, MSM came to Soap to help unify their email communications to their customer base.