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The Post-Cookie Age: Chart a Bold Path in the GA4 Era

Analytics & Big Data, Ducks in a Row, Industry Insights

The Post-Cookie Age: Chart a Bold Path in the GA4 Era

By Daryl BurrowsFebruary 21st, 2024

It’s now been over 3 months since our old friend Universal Analytics (UA3) stopped processing data (c. October 2023) and the clock is now ticking down yet again. On July 1st, 2024, UA3 will shut down completely. Not only will you have no new data flowing in, but your historic data will be lost forever. …

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