Web Development

Websites need to look great to attract audiences. 38% of people say that they’ll stop engaging with websites if the content or layout is unattractive. And when it comes to having a user-friendly website, 95% of internet users state that it’s the most important feature. Forrester found that every £1 spent on customer experience can provide up to £100 of ROI.

User-Centred Development Agency

We live and breathe code!

A well-designed user interface can provide a 200% increase on conversion rates. Similarly, a better user experience (UX) design can increase conversion rates by up to 400%.

Our web developers live and breathe coding and web technologies. They’re always on the lookout for new ways to improve the journey of any visitor through your website. We deliver enterprise-level web development solutions that are exceptionally simple to manage and provide a streamlined UX. After all, a simple increase in load time from one to three seconds can lead to your bounce rate increasing by 32%, so good UX is vital. Working closely with our design and SEO teams, our web developers have created a portfolio of highly successful websites for some of the nation’s biggest brands. We understand business and customer needs, and our team always strives for perfection.

Industry Leading FrameworksWe take a best-fit approach, whether this is open-source software (such as WordPress), or bespoke software solutions built on industry-leading frameworks (such as Symfony) to fit your business.
Software SolutionsWe develop intuitive software solutions for businesses. This helps to streamline, improve, and convert across a range of web-based applications, such as eCommerce, booking systems, management tools, CRM, or ERP systems.
Testing & ValidationWe’ll ensure your responsive site is in full working order with extensive tests and validation processes. Every aspect of the design will be tested to guarantee a fully functioning site.
Responsive DesignWe’ll guarantee your website works on a full range of popular devices. Whether you need it to function on tablets or mobile, we have the skills to make it happen.

An Award-Winning Web Development Agency

Our team of web developers, project managers, and UX designers has created a portfolio of successful websites for some of the nation’s biggest brands.

We work hard to understand the needs of our partner businesses, and our team strives for perfection. We received the Prolific North award in 2024 for our web projects. We develop on frameworks like WordPress (including WooCommerce for e-commerce websites), Sylius, Shopify, and Laravel.

UX Specialists

Our design and data science teams are packed with UX designers, creative designers, CRO specialists, and more to deliver optimal UX research, designs, and user journeys. We start every project with a UX workshop to bring our ideas to the table and let you give feedback. From there, we’ll embark on a collaborative process with you that delivers a website that specifically meets your needs.

Tried & Tested Processes

When you work with us, you’ll always feel as though you’re in safe hands, and we pride ourselves on our straight-talking and transparent approach. With our tried and tested project and launch processes, plus SEO and accessibility checklists, we really take care of every detail. You’ll receive a detailed project plan and scope of work, and feel fully involved and informed at every stage.

It’s All In The Details

The benefit of working with a full-service agency is that all of our teams will add their own bit of magic to your web project! Our SEO team can create sitemaps and optimise your meta tags before launch. Our data science team can implement complex tracking. Our PR team can create storytelling copy to your tone of voice. And of course, our WordPress experts have proven methods of ensuring great site performance and accessibility.

Dedicated Account Manager

You will never be left in the dark, with a dedicated point of contact, briefing templates, project plans, and ticket trackers. We build bespoke dashboards for many of our partners, letting them see relevant top-level data like KPIs in real time. We also schedule regular virtual touchpoints with key decision makers - as well as in-person meetings - so you’ll always know where your work is up to.

Soap’s Web Development Services

Reaching out to the experts… that’s us!

Did you know that Google takes the ease of use of your website into consideration when looking at where your website should rank in SERPs?

If you’ve got a website that looks and functions like it would be right at home in the early 2000s, you can guarantee you’ll have a struggle on your hands to reach page one. We are one of the UK’s first full-service digital agencies, and we’ve seen how drastically website design and development have changed. To keep your website developing and abiding by search engine ranking guidelines, you’re best off trusting a web development company with a long-term track record for staying ahead of the game.

Ecommerce Website Design & Development

As an experienced ecommerce web design and development agency, we can take a design and transform your e-business into an attention-grabbing site with a fantastic conversion rate and industry-leading features.

WordPress Web Design & Development

WordPress is our top choice when we’re creating a website for our partners. It's easy to use, intuitive, customisable, scalable, secure, perpetually-supported, responsive, cost-effective, and the results are always spectacular.

Expert WooCommerce Agency

We specialise in WordPress WooCommerce development, designing websites that are user-friendly, accessible, and tailored to your needs. Regardless of the size of your business, our WooCommerce developers can bring your vision to life.

Shopify Development

A secure, reliable and efficient e-commerce solution. We've been carrying out Shopify development since the platform was created, so we know exactly how to create the perfect site.

Sylius Development

User-friendly, feature-rich and cost-effective. We’ve been developing e-commerce sites for years, and Sylius is one of the platforms that we recommend to keep you well ahead of your competitors.

Website Maintenance & Support

Feel fully reinforced by our comprehensive web support, hosting, and maintenance service. Our support service offers varying retainers, and our team conducts regular checks, upgrades, and tests on each website, ensuring optimal performance and security.

SEO Web Development & Design

When you’re building a high-quality website, it’s crucial to ensure it is optimised for SEO. Our experienced SEO web design agency can build you a website that not only performs well, but also achieves high rankings.

Bespoke Software Development

We can take any business objectives you have and deliver a software solution to improve them and your company’s performance.

Front End Development

Our front-end developers have a keen eye for technical detail that will make a difference to both your visitors' experience and, ultimately, your bottom line.

From ensuring perfectly timed animations, to reducing load times, and even building navigation that is both engaging and effective, our developers are UX trained and have previous design experience, so they have the skill and creativity your website needs.

Responsive Website Design

The popularity of mobile browsing has never been higher. Approximately 56% of UK e-commerce retail sales go through mobile phones!

Your website must be responsive to display correctly on any mobile device that your visitors may be using. We optimise all our sites for mobile, ensuring you are at the top of your game when a mobile visitor browses your site. Internet users spend almost two of every three minutes online on mobile devices. Responsive website design is part of your overall marketing strategy, helping you to increase your profits. Approximately 61% of consumers are likely to go to a competitor’s site if yours isn’t mobile-friendly.

Website Code Audit

We’ll audit your code

Want to see what your website is missing out on in terms of development?

Providing users with a great experience is vital, as around 88% of online customers state that they are less likely to go back to a website after having a bad experience. We’ll audit your current content, website structure, and the story you’re telling to develop a bespoke framework. From there we can identify the areas that need our attention; we’ll work with your in-house team, or agree on a body of work for our copywriters and designers to complete on your behalf.

Ongoing Development Support

Do you feel like your website might be missing out on the care it should be having?

You don’t just put a site live and leave it: continual maintenance, testing, and updates are essential for performance, security, and SEO. Many of our partners have had websites built by other website development agencies but felt abandoned after the big “go-live” date. Our expert team can migrate your site to us, hosting it on our server, providing regular maintenance, SEO, CRO testing, or giving it a refresh.

Website Migrations

Responsive Design

Does your website respond correctly when being viewed on mobile devices? Do all features work correctly?

Layout Best Practice

Are there clear sections dedicated to header, content, footer, and navigation?

Ease of Navigation

Is the user able to navigate easily? Are sections clearly labelled and do they correspond to the right pages?

Performance Optimisation

What are the load times like on your website? What is slowing your site down unnecessarily?

Browser Friendly

Does your website work well on all major browsers? Does it perform differently on some?

Research, Prototyping & Scope Development

This step provides us with a comprehensive and precise understanding of your requirements, allowing us to develop a suitable technical strategy.

Web Development Strategy

Know your objectives

Understanding your business is at the heart of how we work.

We don’t want you to lose the 47% of customers who only tend to wait two seconds for a website to load before moving on. An astonishing US$2.6 billion in sales is lost every year due to slow-loading websites. By knowing your objectives we can delve into market research so we can dish out reports and analytics to scope out your market. Our research provides the foundation for our web design services, development, marketing, and SEO. All steps are undertaken with thorough preparation. We ensure your responsive site is in full working order with extensive tests and validation processes. Every aspect of the design will be tested to guarantee a fully functional site.

Web Development Clients

Featured Case Studies

To create a visually striking website that showcases the unique appeal of each of the five attraction brands of The Blackpool Tower. Emphasis was on developing an enhanced user journey to drive ticket sales.

The Blackpool Tower is admired by over 17 million visitors to the resort each year and houses five exciting family attractions: The Tower Eye, The Blackpool Tower Ballroom, The Blackpool Tower Circus, Jungle Jim’s and The Blackpool Tower Dungeon. With such a broad offering across the five attractions, The Blackpool Tower website has to present a lot of information in an exciting and informative way. Doing so without losing the impact of the five unique brands or confusing customers presented a challenge that the old website no longer entirely fulfilled, with many ticket sales lost due to confusion or functionality issues.

VIEW CASE STUDY

View All Case Studies