Kukri Sports

Kukri Sports Ltd. is a sportswear company which manufactures bespoke products across over 100 sports, including football, rugby, cricket, and ice hockey. From its headquarters in Preston, Lancashire it supplies its products internationally.

“ All aspects of the process were completed in time for the site launch and we will continue to work with Soap Media to improve both our current website and new projects. ”

Paul King

Business Development Manager

The Brief

Kukri Sports supplies bespoke sports kit to teams, clubs, universities, and schools worldwide. JD Sports has taken an 80% stake in the company, which commissioned us to create a series of enterprise level eCommerce websites.


Kukri Sports needed a fully featured, enterprise level, eCommerce platform which integrated with its back office system and Sage 200 accounts. As it also has multiple physical store locations, the system needed to be centralised in order to keep stock level accurate.

To create a cutting edge sports website design and marketing package, we used Magento and bespoke integration for synchronisation of Kukri's stock and inventory levels to create the Squirrel Sports and Varsity Kit websites.

The sites are powered by the same eCommerce platform but have different store visuals in order to more effectively match the target audiences.

Kukri Sports website

Don't just take our word for it

See what Paul has to say about us...

Paul King Testimonial

“We went to Soap Media to ask them to create us a multi-purpose online sports shop which could be customised based on the customer. Our team were able to work closely with their development team to build a customer friendly online store based on our requirements. Soap Media has provided us with a bespoke website that delivers each user with a custom audience based on their sporting needs. All aspects of the process were completed in time for the site launch and we will continue to work with Soap Media to improve both our current website and new projects.”

Paul King | Business Development Manager

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