As the official online presence of a dominant brand, EricWright.co.uk is visited by many different types of users, from the delivery man in the van to local councils looking to tender a motorway engineering contract. First impressions matter, and while grammar and style are vital, so too is the way a brand communicates about itself. A brand’s tone of voice instils a sense of character, consistency and confidence that makes the content easier to engage with and more memorable.
Large organisations with many subsidiaries tend to update web copy sporadically over time, which is when problems creep in. Our copywriters at Soap Media identified and corrected the weaknesses that emerged in the former Eric Wright content and produced a comprehensive guide for any future branded content.